63 Moons

How might we enable intermediate and expert traders to do more transactions

B2B2C Model

Mobile App

March 2020 - Feb 2020

63 Moons Wave 2.0 Promo video

Key Tasks

Product Envisioning

Product Strategy

UX Architecture

User Flows & Journey

Sprint Planning

Process & Scope Management

UI Design

Design System

Micro Interactions & Motion Design

Development coordination & Support

Tools used

Pencil, paper, sticky notes, sharpie, markers & whiteboard too. How can a designer even live without that?!

The Team

2 Product Designers, 3 Product Managers and 2 Software Developers

My Role

As a lead product designer from THEM Consulting, I managed the project and designed the end to end experience for Wave 2.0, a flagship product of 63 Moons (a client of THEM Consulting).

Shaping the end to end experience of the product.

Determined design priority and scope of projects with senior stakeholders & managed deliverables.

Spanned the entire design process, from initial product envisioning sessions with senior stakeholders through to final production.

Instrumental in establishing a comprehensive design system to facilitate development and maintain modularity.

Worked closely with engineering team to provide support development challenges, smooth animations and high production quality.

*The rise in numbers are an approximation based on the data from the period of 2021 - 2022.

Performance Overview

The numbers are buzzinggg!!

The outcomes of this innovation have surpassed expectations, showcasing remarkable results that highlight the success of this product.

0+

Apps created

0M

Trades per day

0M

Trades per year

0K

Avg. peak user session

The Process

From Zero to Hero. Of course its not a linear process. 🚀

User Research & Business Context

Here is a quick and detailed glimpse of the context 🔭.

The design strategy team embarked on a complex mission to decode the broking market's dynamics by engaging with brokers, traders, investors, and the 63 Moons sales team. Insights gathered highlighted the urgent need for traditional brokers to upgrade to digital platforms. In crafting a B2B2C product, identifying the elements of 'Superior UX' became vital, aiming to boost transactions, engagement, and loyalty.

Product Goals

What did we aim to achieve? 🎯

Drive engagement & transactions

Acquire & retain more

Easy customization

Modularity for future proofing

Contextual content serving

New Paradigm for future & options

Thin interaction model

The final design

Presenting to you, Wave 2.0 ✨

Following an in-depth product envisioning and journey-mapping process, we identified several critical paths essential for the product's success. While my involvement spanned the initial concept to launch, here I will focus on the key journeys that significantly boosted conversions.

The Watchlist

Search

Option Chain

Buy & Sell

Scrip Details

Portfolio Analysis

What is the watchlist?

Watchlist in a nutshell

Allows to monitor preferred stocks in one accessible location.

Provides live updates of prices & changes.

Avoids the constant need to search for stocks.

Allows to perform several actions such as setting alerts, viewing details, etc.

Its a customizable list. There could be several watchlists created by an investor.

The problem with existing watchlists

Demands attention & vigilance

Current watchlist designs across several competitor apps demand constant attention & vigilance. Which relies a lot on the user remembering and recalling.

memory retention

memory recall

Cognitive load

The final solution

Handholding investors

Readily available watchlists in multiple categories aids in faster onboarding & decision making. One of the major pain points users face initially is going through the cumbersome process of selecting scrips for their watchlist.

Easy to start

Faster decisions

Prototype preview

Behind the scenes

Few glimpses of the work.

Thanks for viewing!

Like what you see? Let’s get in touch.

End of the page. But...

This could be the start of our journey!

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